Kshitiz Gupta5 lessons from Ogilvy on AdvertisingDavid Ogilvy is a hero to any advertising professional. He started Ogilvy with $6,000. The ad agency now makes $388 million annually from…Jan 26, 20211Jan 26, 20211
Kshitiz GuptaHow Ariel took a deep-rooted cultural stain head-on with #ShareTheLoadBy 2010’s — Surf had made it evident for Ariel to find a contemporary conversation to woo the Urban consumers in India.Dec 5, 2020Dec 5, 2020
Kshitiz GuptaConsumer Journeys in a Digital WorldThe Internet and more recently smartphones have largely changed two things for brands. Firstly it has spoilt them with numerous…Nov 18, 2020Nov 18, 2020
Kshitiz Gupta3 Brilliant Insights About India by Santosh DesaiIndia’s vast majority of diverse cultures, religions, habits and people make it an interesting country. Flavours from these blends show up…Aug 29, 2020Aug 29, 2020
Kshitiz Gupta7 Creative Leadership Lessons from the Former Disney CEOI’ve admired Disney for numerous reasons. They are brilliant story tellers and I’ve always been fascinated how they ended up acquiring big…Aug 15, 20201Aug 15, 20201
Kshitiz GuptaDelhi Metro, An urge to abandon and Connecting the dotsI was on my way to the office. Dead inside, I got off the metro midway to head back home.Aug 8, 20201Aug 8, 20201
Kshitiz GuptaDollar: Repositioning its bossRepositioning is not of popular opinion amongst marketers. It is considered a risky proposition. There is a good mix of those who have…Jun 15, 2020Jun 15, 2020
Kshitiz GuptaHand-wash Wars: Dettol, Lifebuoy and SavlonCOVID19 is an opportunity for Hygiene brands to effectively convey why they exist in a category, without having to narrate the context.May 18, 2020May 18, 2020
Kshitiz GuptaThe greatest marketing disaster of all timeHow much did the greatest marketing disaster cost? Over £50 million and a historic mention in the ‘do-not’ marketing case studies.May 9, 2020May 9, 2020
