David Ogilvy is a hero to any advertising professional.
He started Ogilvy with $6,000. The ad agency now makes $388 million annually from its operations in more than 83 counties.

I was introduced to Ogilvy when I came across the famous Rolls Royce ad. The sheer simplicity of the copy…

The Internet and more recently smartphones have largely changed two things for brands. Firstly it has spoilt them with numerous possibilities and platforms. Secondly, empowered consumers to directly engage with brands in a way not possible before.

Spoilt for Choice- Multiple Touchpoints

Digital ecosystem enabled more possibilities for both Brands and Consumers. There are now…

“What makes your heart sing?”

Summer of 2016: 2 years into my engineering and one of the fortunate awardees of the Summer Research Fellowship by the Indian Academy of Sciences.
This meant I was amongst a handful who had the opportunity to work with renowned scientists at an Institute of…

Repositioning is not of popular opinion amongst marketers. It is considered a risky proposition. There is a good mix of those who have done it well enough to change fortunes and those who have gone the other way.

The reason is very simple.
Colors, shapes, music, imagery, characters build unique recalls…

Kshitiz Gupta

Marketing, Coffee and Formula 1 keep me up at night.

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